The luxury sedan market has been shrinking, especially for electric vehicles. Tesla phased out its Model S, Mercedes is consolidating its lineup, and few competitors remain. But BMW isn't backing down. The company's new 7-series—available as the fully electric i7—shows that there's still room for ambitious, technology-forward vehicles at the top of the market.
The i7 comes in three versions: the base i750 xDrive ($105,750), the i760 xDrive ($126,250), and the high-performance i7 M70 (arriving in 2027). All feature dual-motor all-wheel drive, with power ranging from 455 to 680 horsepower. The real upgrade is the battery: BMW's new sixth-generation cells offer 112.4 kilowatt-hours of capacity, enabling 250-kilowatt charging speeds that go from 10 to 80 percent in about 28 minutes. The i760 should deliver over 350 miles of range per charge, and the car now features a standard NACS charging port.
Inside, the i7 is a display lover's dream. There's a 17.9-inch main touchscreen, a panoramic windshield display for navigation, a 14.6-inch passenger screen for entertainment, and an optional 31-inch 8K theater screen that motorizes down from the ceiling—claimed to be the largest in any production car. The system includes a full HDMI port so you can plug in virtually any device. BMW's new "shy tech" steering wheel only illuminates controls when needed, and the car includes a premium 36-speaker Bowers and Wilkins audio system.
The design blends EV and traditional aesthetics seamlessly. Thin LED headlights, a modernized kidney grille with programmable lighting, and extended taillights give it a futuristic look that works whether the car runs on electricity or gas. Even the hidden tailpipes on gas models reinforce this unified identity.
For those who can afford it, the i7 delivers an impressive package: advanced technology, premium materials, and thoughtful details like executive seating that extends legroom for rear passengers. BMW includes four years of digital services as standard. The main barrier? The starting price puts this firmly in ultra-luxury territory, but for tech enthusiasts with deep pockets, the i7 covers nearly every base imaginable.
